Gettin’ Busy In London

The New York Times: Rarely does an agency, particularly one with only six offices, have as satisfying a week as the one enjoyed last week by Bartle Bogle Hegarty.
First, the agency landed the worldwide creative account for British Airways, wresting it away from M&C Saatchi, which had handled the assignment for a decade. The airline’s estimated annual spending on advertising is £60 million, or $106 million.
Then, a couple of days later, Bartle Bogle gained a bigger prize, the lead role in developing marketing strategy and advertising for several detergents sold by Unilever, with spending estimated at $250 million a year.
In one week, Bartle Bogle, whose clients spend about $1 billion a year on advertising, bolstered its business by around 35 percent. No wonder the agency’s chief operating officer, Simon Sherwood, was in a joking mood.
“All of these people who have had nothing to do around here are going to be getting busy,” Mr. Sherwood said.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.