Get Your Digital Media Playbook Before The Game Changes

Digital is simply a moving target. Something new could pop up next week that changes everything. But there are still plenty of marketers who are confused and need a little guidance. To that end, Seattle-based Williams-Heide Marketing Communications has created a free Digital Media Playbook.
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It’s a quick guide to many of the less sexy issues involving digital: Media buying, targeting, measuring, tracking & analytics, and creative tactics. And of course, a peek at what might be coming next. So if you’re looking for an easily digestible overview of what many people simply can’t get their head around, this is it. Of course, I’m assuming we’ll see an updated version soon, that’s just the nature of the business.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.