Get Web 2.0 Right (So There’s No Web 3.0)

May 31, 2006 By David Burn Leave a Comment

Steve Rubel, VP of a large PR firm, is moonlighting as a commitment counselor. Who knew?

If I were the Web, I would be tired of all the dating games by now and would have moved on to someone else. It seems as though all global corporations want to do is flirt, date or maybe have a fling or two with the web and then move on. Many don’t want to invest in it like it’s a long term relationship. Corporate America’s love affair with the Web is hot and heavy for a while and then it dies. In other words, it’s cyclical and this has to stop.

Filed Under: PR

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.