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“Get Off Of My Cloud” Turned On Its Head

August 22, 2008 By Leave a Comment

John Battelle, CEO of Battelle Media, a company that sells advertising for a group of high profile blogs, is now venturing into experiential marketing.
According to Ad Age, Battelle organized what he’s calling CrowdFire at this weekend’s Outside Lands music festival in San Francisco.
crowdfire.jpg
CrowdFire is an attempt to bring a mash-up of the thousands of camera-phone pictures, hand-held digital-video recordings, blog posts and “tweets” generated at the event. He said the idea is to create a type of organized framework — a “database of experiences” — combining varied media generated at live shows.
“We want to get a cloud of media to become something fungible that people can see and work with to create new things,” Battelle said. “I want the performance to go from one-to-many to many-to-many.”
Microsoft and Intel are underwriting the endeavor. Microsoft will be promoting Windows Live products, including Live Messenger, Live Earth and Live Spaces, as well as its Zune and Xbox products.

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Filed Under: Experiential
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.