Get More Out Of New York. Move to New Jersey.

The dream of home ownership is scaled back considerably for those Americans who chose Manhattan as their residence. Just how far that vision is scaled back is revealed in a new campaign from Woods Witt Dealy & Sons for real estate developer Newport Associates Development.
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Newport Associates highlights a typical young couple with child who finds themselves squeezed out of their rent-controlled apartment and into their parent’s walk-in closet—a far worse situation than choosing to move from NYC to Joyzee. It’s a funny idea, and one that just might motivate some people to cross the Husdon River twice a day.
[via Adweek]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.