Get Your Taxes Done In South Central

Jackson Hewitt is putting the funk in tax season. Hey, someone has to.

Directed by Will Hyde of Superfad for 22squared, the spots feature Montell Jordan’s hit song “This Is How We Do It.”

“In most high-speed commercials, slow motion is the concept,” says Hyde, “but with these spots, the technique is subordinate to the comedy itself. It’s not often that you sincerely bust a gut on set, but the actors just nailed it.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.