Get Your Taxes Done In South Central

Jackson Hewitt is putting the funk in tax season. Hey, someone has to.

Directed by Will Hyde of Superfad for 22squared, the spots feature Montell Jordan’s hit song “This Is How We Do It.”

“In most high-speed commercials, slow motion is the concept,” says Hyde, “but with these spots, the technique is subordinate to the comedy itself. It’s not often that you sincerely bust a gut on set, but the actors just nailed it.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.