“In most high-speed commercials, slow motion is the concept,” says Hyde, “but with these spots, the technique is subordinate to the comedy itself. It’s not often that you sincerely bust a gut on set, but the actors just nailed it.”
Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.