Get Rid of Cable

Don’t wake up in a roadside ditch.

Don’t have a grandson with a dog collar.

Stop taking in stray animals.

These news Directv spots sure have a lot of directives for us to follow. But it’s this directive the company hopes will come through loud and clear: Get rid of cable.

I like this campaign a lot, probably because it’s a campaign that relies on narrative to sell. And in a clever ways it does sell by painting cable subscribers as lackards and doofuses.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Hal Thomas

    I’m with you, David. I saw two of these spots on TV yesterday and they made me chuckle. The eye patch is my favorite of the three.

  • Memelaid

    Don’t wake up in a roadside ditch is HILARIOUS!! The entire concept is marketing genius!

  • Scott Diefenbach

    “When people think you’re tough, they just wanna see how tough” hahaa. Great campaign.

  • Anonymous

    Get Rid of Cable – but is Dish that much better? NO.
    Indoor Antenna + Video Streamer + Hulu + Netflix = HUGE $avings