Get Rid of Cable

Don’t wake up in a roadside ditch.

Don’t have a grandson with a dog collar.

Stop taking in stray animals.

These news Directv spots sure have a lot of directives for us to follow. But it’s this directive the company hopes will come through loud and clear: Get rid of cable.

I like this campaign a lot, probably because it’s a campaign that relies on narrative to sell. And in a clever ways it does sell by painting cable subscribers as lackards and doofuses.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’m with you, David. I saw two of these spots on TV yesterday and they made me chuckle. The eye patch is my favorite of the three.

  2. Don’t wake up in a roadside ditch is HILARIOUS!! The entire concept is marketing genius!

  3. Scott Diefenbach says:

    “When people think you’re tough, they just wanna see how tough” hahaa. Great campaign.

  4. Get Rid of Cable – but is Dish that much better? NO.
    Indoor Antenna + Video Streamer + Hulu + Netflix = HUGE $avings