Did you get that? Stop counting Facebook “Likes” like your marketing depends on it, and stop calling things “social” when social is already baked in.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.