Get Real With Spike

My friend Spike Jones (SVP Digital at Fleishman-Hillard) is tellin’ like it is, on Twitter and on camera.

Did you get that? Stop counting Facebook “Likes” like your marketing depends on it, and stop calling things “social” when social is already baked in.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.