Get Medieval And/Or Play The Lottery

Washington’s Lottery is jousting for disposable incomes throughout the Evergreen State, care of this new spot from Seattle-based Cole & Weber United.

The campaign – Play Together, Win Together – aims to position the lottery as a social experience that brings people together and encourages friends to play the Lottery together. Why I thought buying Lottery tickets was a solo act of desperation, I don’t know.

Previously on AdPulp: Spotlight on NW Creative: Washington State Lottery

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.