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Get Medieval And/Or Play The Lottery

April 5, 2011 By Leave a Comment

Washington’s Lottery is jousting for disposable incomes throughout the Evergreen State, care of this new spot from Seattle-based Cole & Weber United.

The campaign – Play Together, Win Together – aims to position the lottery as a social experience that brings people together and encourages friends to play the Lottery together. Why I thought buying Lottery tickets was a solo act of desperation, I don’t know.

Previously on AdPulp: Spotlight on NW Creative: Washington State Lottery

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.