Get Medieval And/Or Play The Lottery

Washington’s Lottery is jousting for disposable incomes throughout the Evergreen State, care of this new spot from Seattle-based Cole & Weber United.

The campaign – Play Together, Win Together – aims to position the lottery as a social experience that brings people together and encourages friends to play the Lottery together. Why I thought buying Lottery tickets was a solo act of desperation, I don’t know.

Previously on AdPulp: Spotlight on NW Creative: Washington State Lottery

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.