Georgia’s Peach New And Improved. Tagline Is Another Story.

Savannah Morning News: “Georgia on My Mind” leaves everyone with a warm and fuzzy feeling.
About Ray Charles, not Georgia.
That’s what surveys told Georgia Department of Economic Development Commissioner Craig Lesser about the state’s slogan.
So for the first time in two decades, Georgia now has a new tag line.
At a Thursday “State of Economic Development” luncheon at the Savannah International Trade and Convention Center, Lesser unveiled the slogan “Put Your Dreams in Motion.”
“This gives us more flexibility,” Lesser said. “‘Georgia on My Mind’ is great, but it doesn’t drive people to do what we want them to do, which is invest money and visit Georgia.”
The new slogan will be accompanied by a new logo: A more colorful, active version of the Georgia peach.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. As a resident of Georgia, I have to say … boring. “Put your dreams in motion” doesn’t make me think of Georgia, or anything else in particular for that matter. Maybe Microsoft or something. I’d love to know more about how they plan to tie that message together with what Georgia has to offer.

  2. Katherine,
    Tag lines are tricky little beasts. I’ve attempted many and have so little to show for it. I once worked on rebranding Mutual of Omaha, and every line I crafted fell short in the eyes of our account exec. She had been a pr writer for the client in a previous job and the world can now thank her for “Begin Today,” a line she both wrote and sold.
    “Begin Today” and “Put Your Dreams In Motion” remind me of those motivational posters. You know the ones with black borders and some sailing photo or what have you? In other words, could these tag lines be any more vacant? Any more safe? And less memorable?
    Maybe we ought to offer up better lines to this Craig Lesser. See if he bites on the consumer generated thing?

  3. … Oh wait… I’ve already forgotten it.
    What was the point again? The only state tagline I knew was Georgia’s. The new one is now just as irrelevant as the other 49 I’ve never heard.
    Cheers. ;P

  4. Jasmine Aiken says:

    I personally don’t think there is any need to change the tagline. “Georgia on my mind” is a special slogan that all Georgians should appreciate. Just like Alabamians should feel good about “Sweet Home Alabama”, we should feel the same about “Georgia on my Mind”. But hey, its just an opinion.

  5. “Put your dreams in Motion?”…. Florida sounds nice….. who dreams of Georgia?….
    keep them here and bring them in….
    “Georgia, Southern Hospitality for all”

  6. I Like “Georgia on my Mind” Personally, but if we had to change it, I would go for “Georgia, Southern Hospitality for All” Not “put your dreams in motion” thats lame!