General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads

According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand.

As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.”

There’s more for your mouth at CompetitionCrunch.com.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.