Geezertising

This article on Adweek.com highlights the new AARP campaign done by GSD&M.
According to the article, the ads are an “effort to combat the Bush administration’s Social Security proposals.” One ad shows a house being destroyed simply because of a broken sink–a metaphor for what the AARP thinks the Bush administration wants to do with SS.
I have only one question:
What are the ages of all the people at GSD&M who were involved in this campaign?

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Luca Brasi

    Just out of curiosity, why should it matter how old the people who worked on the AARP campaign are? What does age have to do with it? Should 8 year olds be the only ones qualified to create ads for toys and cereals?

  • Danny G

    No I don’t think 8 year-olds should be the only ones who can do ads for toys and cereals. And frankly, we all know the answer to my rhetorical question, because there aren’t too many age 50+ people in Idea City.
    I think there’s a tremendous difference between cereal and the most powerful lobbying organization in the US. Do they really have the interests of younger people at heart? No, they have an agenda to push, and they’ll do it regardless of the truth–because you can say nearly anything in the name of political or issue advocacy advertising, whereas you can’t if you’re making cereal. And I think this campaign can be lumped in with all the other half-baked political ads in the world–and it’s way beneath GSD&M to do it.
    Even the most highly trained economists are disagreeing about if and when Social Security will become broke and how it could be fixed. Does an ad campaign like this advance the debate? Does anyone at GSD&M really understand this issue and do they give a crap, or did they just want to do a cool ad where a house gets destroyed?
    Okay, so I have more than just one question.

  • http://www.acleareye.com Tom Asacker

    Hey Luca. Make sure to rent “Big,” starring Tom Hanks, as soon as possible.

  • Luca Brasi

    When you put it that way, Danny G, your argument makes a good deal of sense. As it happens, I agree with you. Very well put.
    Tom, I’m afraid I’m not familiar with the movie “Big.” Is that the story of Ron Jeremy?

  • Danny G

    Thanks, Luca. Appreciate that.
    I don’t recall coming across your name (or any other Cosa Nostra) on here before. We Adpulpers appreciate you readin’–& tell your friends.