Gates Gets Its ‘Prints Taken

Here’s an ad Sukle made for Gates Rubber, a Denver-based company that manufactures transmission belts.
gates_thumbprint_belt.jpg
The copy says, “Because no two applications are the same. Powergrip Belt Drives – Find your fit.”
Imagine seeing this ad in an automotive trade pub. I’m sure it stands out.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.