Garfield On Advertising (Not The Cartoon)


[via Experience Matters]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Carl LaFong

    Somebody please make the bad man go away.
    When Garfield talks about connecting brands to consumers, isn’t that what advertising — well, effective advertising anyway — does?
    And if advertising, at least according to Garfield’s narrowly definition, is going the way of the dinosaur and the eight-track tape, why does he still bother to review antiquated 30-second commercials? Guess that Adage gig is just too good to give up.
    Or maybe I’m just jealous of his facial hair.

  • nancy

    c’mon carl,
    you know it’s the red light ambience this time.
    Nancy