Waste Management. Quick. Do you think Tony Soprano? Or do you think green pioneer?
The New York Times has the story…
“We want all people to think of Waste Management as an environmental services company, not just one that picks up trash,” said Brooke B. Farrell, a vice president of FKM, Waste Management’s longtime advertising agency.
For the last three years Waste Management has been spending $25 million to $30 million a year to run print and television advertisements highlighting the amount of energy it generates from burning trash each year (enough to power one million homes), the amount of acreage it has set aside for wildlife habitats (more than 17,000 acres), the number of trees it has saved by recycling paper (41 million last year).