Gag These “Influencers” With A Spoon

Alexia Tsotsis of TechCrunch was sick of South By Southwest before the conference even started.

Because it’s a club. A clique. A shit show.

This SXSW 2011 Influencers Guide, a mashup of Plancast and some shady thing called Socmetrics, is the epitome of why I’m already sick of SXSW four days before it’s even started. Mainly because it reminds me that we’re now viewing each other as “influencers” and have somehow stopped looking at each other as “people” — I didn’t study so hard to get out of high school just to be faced with a whole ‘nother high school as an adult.

Of course, an exclusive club is exactly what many people long to be part of. Hence, the popularity of fraternal organizations, industry associations, and the like.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.