In this spot, a young girl with mad football skills helps market a bank. The audio bed is motivational hip-hop. “I know I can, be what I want to be” is the work hard message.
The bank seems to be saying something about long term investments and scouting opportunity. Or maybe this is a new form of celebrity endorsement, where brands sign the star before they’re actually famous.
[via "Jesper" in our comments]
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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