Funny Money Is Serious Business

According to The Denver Post, the town of Crested Butte, CO has come up with a creative way to support local merchants–they issued their own money, a.k.a. scrip.
BUTTE_BUX.JPG
Consumers purchase Butte Bucks at a 20 percent discount at the Crested Butte Visitor’s Center, up to 100 a day for $80, until the supply runs out.
Participating merchants pay $30 to market the program and agree to accept Bucks as they would dollars. The merchants then redeem the Butte Bucks for U.S. currency at the Chamber of Commerce.
“It is the ultimate protectionist tool. You can only spend it where they say you can spend it,” said Frank Trotter, president of Everbank Direct, a Florida bank that specializes in foreign currency accounts.
I bring this to our attention because it occurs to me that this idea could be executed by any number of brands like McDonald’s, Target, Starbucks, etc.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.YesTruebloodIsMyRealName.com Mark Trueblood

    Alternative Currencies, gift economies, and barter economies provide a means of exchange outside of the “lie-agreed-upon” valuation of national currencies.

  • DintheD

    People have been doing this in Detroit for the last few months. http://www.detroitscrip.org/

  • http://blog.operator-speaking.com/ Zachary Constantine

    “… this idea could be executed by any number of brands like McDonald’s, Target, Starbucks, etc.”
    Isn’t that the point of gift card/brand credit card “rewards” programs?
    The brands you’ve mentioned have implemented either or both.