Funny Man Brings Whopper of a Deal To BK


According to Ad Age, The Google is loving Burger King’s branded content play, Seth MacFarlane’s Cavalcade of Cartoon Comedy.

Branded-entertainment deals can be complex and difficult to replicate, and deals like Mr. MacFarlane’s — which has racked up more than 12 million views since it launched in early September — don’t come around very often. But if the strategy works, it helps solve two problems: Google gets to serve an ad that is more likely to be clicked, and YouTube gets a video it can actually make money from.

The series debuted on Sept. 10 and will continue for 50 total episodes.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.