Funneling Towards A Sale

Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore discuss branding’s importance in the marketing mix and how search alone won’t close the sale.

[via iMediaConnection]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.