Funneling Towards A Sale

Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore discuss branding’s importance in the marketing mix and how search alone won’t close the sale.

[via iMediaConnection]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.