Ad Age critic Bob Garfield says if you like the above commercial you may be a douche bag.
Was this conceived during ‘shroom day at McGarryBowen?
See, in non-psychedelic reality, Miracle Whip is not a badge of defiance but rather the quintessence of middle-American déclassé, the turquoise pants suit of condiments. To assert the opposite is just a slap at our collective intellects, our collective honor, our collective non-douche-baggery.
If this succeeds, ladies and gentlemen, we do indeed surrender. If Miracle Whip is cool, the terrorists win.