Fully Loaded iPods Loads Of Trouble

USA TODAY: A blossoming trade in Apple iPods and other digital devices pre-loaded with movies, TV shows and thousands of songs is raising alarms and legal questions.
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For the past couple of years, people have sold their used iPods and other music players filled with music on eBay and other auction sites with little notice. But lately, a new breed of seller has popped up, touting like-new iPods jammed full of content — for prices hundreds of dollars more than the cost of an untouched new iPod.
An example from eBay on Monday:
• A 60-gigabyte video iPod loaded with 11,800 songs, with a starting bid of $799. The iPod alone would cost about $400. “I don’t see how it’s different than selling a used CD,” seller Steve Brinn, a Cincinnati pediatrician, wrote in an e-mail to USA TODAY. “If the music industry asked me not to do it, I just wouldn’t do it.”
After USA TODAY asked eBay about the listing, eBay removed it. “That is a copyright violation, one that we don’t even need to hear from the rights owner about before removing,” says eBay spokesman Hani Durzy.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.