Frustrated Flyers Take Note

Mahogany interiors, five-course meals and personal butler service will be available on several Amtrak routes starting this fall, as the national passenger railroad embarks on a new partnership with GrandLuxe Rail Journeys.
Amtrak_Grand_Luxe.jpg
The companies have teamed up to attach seven special GrandLuxe cars to regularly scheduled Amtrak trains.
For Amtrak, the partnership will be a moneymaker, company spokesman Cliff Black said. He declined to say exactly how much privately held GrandLuxe is paying the government-owned corporation.
“We like the opportunity to experiment with creative marketing approaches,” Black said. “Anything that elevates the profile of passenger-train service is beneficial to Amtrak.”
[via USA Today]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.