Click Here, a Dallas-based interactive agency, has launched Fruit Guy Fans, a Fruit of the Loom microsite that busts on the brand’s iconic spokesfruit and the indie music scene all in one fell swoop.
Like a good indie fan site, this one makes MP3 downloads available. One song hangs on the line, “You can’t overlove your underwear.” Camp is such a perfect approach to marketing undergarments.
[via Random Culture]
August 26, 2006 By