Fruity Goodness

overlove.jpg
Click Here, a Dallas-based interactive agency, has launched Fruit Guy Fans, a Fruit of the Loom microsite that busts on the brand’s iconic spokesfruit and the indie music scene all in one fell swoop.
Like a good indie fan site, this one makes MP3 downloads available. One song hangs on the line, “You can’t overlove your underwear.” Camp is such a perfect approach to marketing undergarments.
[via Random Culture]

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.