Fruity Goodness

overlove.jpg
Click Here, a Dallas-based interactive agency, has launched Fruit Guy Fans, a Fruit of the Loom microsite that busts on the brand’s iconic spokesfruit and the indie music scene all in one fell swoop.
Like a good indie fan site, this one makes MP3 downloads available. One song hangs on the line, “You can’t overlove your underwear.” Camp is such a perfect approach to marketing undergarments.
[via Random Culture]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.