From Sweet Talker To Sweet Maker

Some marcom execs invent brands as intrapreneurs, others simply hang up their agency cleats and start fresh. Brian Pelletier, 41, a public relations executive at Fleishman-Hillard in St. Louis, is one of the latter.
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According to St. Louis Beacon, Pelletier left his PR job and is now the sole proprietor of Kakao Chocolate.

He dons an apron and comfortable Crocs instead of a starched shirt and tie at his small commercial kitchen in the back of a storefront space on Cherokee Street, his corporate job and corporate salary both behind him. His days are long and his arms and feet often ache at the end of them, but for all his hard work, the northern Minnesota native is about to do the unimaginable for any new business: turn a profit.

I wonder how many times this guy’s watched Chocolat. I mean Juliette Binoche and all those treats, the film makes an impression.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.