This is nuts. From Brand Republic:
Roger Makak (pictured), the creative ranked number one in Campaign Brief Asia’s recently released rankings, has been exposed as a work of fiction created by Saatchi & Saatchi Singapore.
Speaking to Media, Campaign Brief Asia publisher Kim Shaw said: “From our point of view we’re disappointed that this agency chose to use a false name for work done by someone else.”
According to Shaw, Makak is actually a nom de plume for the agency’s regional creative director Andy Greenaway, who said: “He does exist, but not in the form you might think. He goes bananas sometimes.” Greenaway added that more would be revealed in one week.
“I think they were trying to dupe the whole industry and then come out with some fantastic award concept at the end that would appeal to other ECDs,” said Shaw. “But, of course, because he ended up winning our rankings it’s come out very quickly that this guy doesn’t exist.”
Not sure who the guy pictured is, but wow. I wonder how many headhunters and award show-obsessed CD’s saw this dude’s name and said, “I’ve got to call this guy. With all those awards, he must be the next edgy rock star.”