From Deep In The Imagination Comes Two Guys Clenched By Giant Fists

Copyranter likes this new Skittles spot. “The look of despair on right-hand guy at the :25 mark is perfect. The world is despair, and a handful of Skittles may be the lone bright spot of your meaningless, soulless day.”
Okay. I guess that explanation works if you’re a Goth. But if you’re not a Goth, or a Shoe Gazer, then the spot is about the absurdity of life (and how the right candy can help address it).

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.