From Deep In The Imagination Comes Two Guys Clenched By Giant Fists


Copyranter likes this new Skittles spot. “The look of despair on right-hand guy at the :25 mark is perfect. The world is despair, and a handful of Skittles may be the lone bright spot of your meaningless, soulless day.”
Okay. I guess that explanation works if you’re a Goth. But if you’re not a Goth, or a Shoe Gazer, then the spot is about the absurdity of life (and how the right candy can help address it).

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.