From Babes To Beef And Back

According to USA Today, Maxim will soon be putting some meat on its bones.

Dennis Publishing’s Maxim magazine — known for cover photos of sexy women — will try to sizzle in another business. The publisher will launch of a bar and steakhouse chain under the Maxim name.
While the magazine features foxy females, restaurant patrons shouldn’t expect scantily clad servers. The chain will not be a Hooters (known for servers in shorts cut high and shirts cut low). Maxim Prime will be more upscale and intimate.
The men’s magazine has also put its brand on shower curtains, furniture and a soon-to-be-built casino.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.