From A Land Down Under, Where Women Glow And Men Plunder

Aussie expats living in America are bumming. According to, the island-nation’s favorite spread will no longer be available for purchase in the U.S.

The US has banned Vegemite, even to the point of searching Australians for jars of the spread when they enter the country.
The bizarre crackdown was prompted because Vegemite has been deemed illegal under US food laws.
The great Aussie icon – faithfully carried around the world by travellers from downunder – contains folate, which under a technicality, America allows to be added only to breads and cereals.
Australian expatriates in the US said enforcement of the ban had been gradually stepped up and was now ruining lifelong traditions of Vegemite on toast for breakfast.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I suppose I should be outraged about this for some reason. But banning Vegemite is the same as banning jarred shit.

  2. daveednyc says:

    Above comment: ROFL!!!!!
    I guess those Aussie expats will be setting up smuggling rings across the Canadian border.

  3. We’ll crack down on anything in this country so long as it isn’t Assault rifles or political backscratching and cover-ups. Oooo. How politically bitter of me.
    I suppose they’ll name a task force. Then a committee to review the policy, and ultimately convene a special prosecution to go after Australians, those who created the ban, and a couple Hollywood liberals in the fray.
    Remember when we all got pissed about $500 hammers?

  4. Speaking of Men At Work song titles. I have this STUPID useless trivia in my head that I must purge whenever that band is referenced:
    Colin Hay is not Austrailian. He was born in Scotland.
    There, I said it.

  5. you are all very nasty. have you ever even tried vegemite? It is healthy and one of the most well know aussie icons. Leave my country alone please.

  6. From A Land Down Under, Where Women Glow And Men Plunder?
    The line is ACTUALLY, where women glow and men CHUNDER.
    And Colin JAMES Hay WAS born in Scotland, but grew up in Oz from the age of 14. The one-eyed knob-end once stole a girl from me at a party in Melbourne with the line, “ever kissed a rock star?”

  7. Carol Prince says:

    It could only happen in the USA!
    Guns are healthy and folate isn’t? LOL

  8. Frank Munch says:

    > The line is ACTUALLY, where women glow and men CHUNDER.
    Have you listened to the song? While it is unclear if they sing “plunder” it is crystal clear that they do not sing “chunder”.

  9. This post made me laugh, simply because I reside in Australia and until recently, didn’t own a car possibly. My housemates have been all inside the exact same boat, but we were all too proud to purchase a trolley because in our suburban region its regarded humorous. But inside the inner-city Melbourne suburbs they are all the rage! Anyway, as somene that has been inside your situation, I understand!