The line between advertising and content becomes thinner by the day. Here’s today’s example from Variety.
Winner for most unusual piece of development this pilot season goes to ABC, which has turned a series of quirky Geico commercials into an actual half-hour comedy project.
“Cavemen” will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.
Project, from ABC TV Studio, is penned by Joe Lawson, an advertising copywriter who was behind the “Caveman” ads — as well as other Geico commercials.
Banterist interviewd Lawson in 2005. Here’s something he said, “Every once in a while, if you are lucky, you catch the tail of an opportunity and put something on TV that doesn’t annoy people, but most of the time 99% of us are producing crap.”
[via American Copywriter]
