From Man On A Horse, To Man With Croc-Bitten Legs

Tim Nudd from Adweek/Adfreak likes the new Old Spice spot from Wieden+Kennedy. “The writing is wonderful, and the visuals are hilarious,” observes Nudd.

Shot on location in Auckland, NZ, Biscuit’s Tim Godsall directed and The Mill LA produced VFX. Although puppeteered snakes and an animatronic croc were considered, their performances fell short, so ‘Jungle’s’ reptilian stars were created in CG.

W+K creative team James & Marco, with the help of Creative Directors Jason Bagley and Eric Baldwin made this one. The “Man on a Horse” spots were made by Eric Kallman and Craig Allen.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.