French, Without All The France

It’s rare that I find French bashing humorous. But this French restaurant in Park City pulls it off.
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The restaurant’s tag line is, “French, without all the France.”
The introductory copy on their site reads, “You’ll find no poodles. No bidets. No bloody Jerry Lewis. Just one rapturous meal after another, served up in the coziest corner this side of the Seine.”
My friends at BOWG, Salt Lake City, are responsible for this.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.