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Chicagoan Carol Felsenthal is a journalist who writes in-depth magazine articles about political and media figures. She has also written several biographies, including books on Katharine Graham and Alice Roosevelt Longworth. Her new book about Bill Clinton’s post presidency, Clinton in Exile: A President Out of the White House, was published by William Morrow/HarperCollins in May.
So, why does this successful writer contribute to Huffington Post for free?
The Chicago Reader inquires…

Two months before Clinton In Exile came out Felsenthal told HarperCollins, her publishers, that she wanted to start a blog to drum up interest in the book. “I was naive about the process,” she says. Start a blog, a marketer replied, and no one will ever see it. Instead, the marketer sent her to HuffPo. Her first post, dated March 17, examined Bill Clinton’s “pangs of envy” at Barack Obama’s acclaim as a speaker and memoirist; she was off and running. She says, “It just surprised me how effective it was, and how addictive it became to me because it’s immediate. Everything else–magazine or book writing–there’s such a lead time. But this–put something out at 4 PM and go out with the dog, and you have e-mail on your Blackberry saying your piece has been posted.”

Ah, the power of push button publishing. For content creators, it can be an intoxicating affair.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.liggett.com David Moore

    David — glad to know I had a role in helping you get to where you are today! (It was a weird, weird time.)
    Keep up the good work. Love your stuff.