Free Range? No. Free? Yes.

Hungry bargain hunters take notice. McDonald’s is giving away free food. According to USA Today, McDonald’s expects to hand out 4 million free samples of its Chicken Selects strips this weekend.
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“People still think of us as a burger place,” says Wade Thoma, vice president of U.S. menu management. “It will take a long time to convince people we’re a great chicken place, too.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.