Seth Godin recently wrote a list of “What Every Good Marketer Should Know” and the folks at BrandPlay have designed his words as a downloadable PDF poster.
You can download it by clicking here.
Among the nuggets I particularly like are:
“Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.”
and
“People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.”
It’s all good advice. Check it out.
