Free Pharmies!

USA Today is running a brief, but interesting piece on a move that lends Publix a special PR glow.

Seven popular antibiotics will be available free from Publix supermarkets for people with prescriptions, even if they have a health insurance provider that would pay for them.
Fourteen-day supplies of the seven drugs, among the most commonly prescribed, will be available at all 684 of the chain’s pharmacies in five states. Publix said it is not limiting the number of prescriptions that customers may fill for free.
The prescription antibiotics available under the program include amoxicillin, cephalexin, penicillin VK and erythromycin.
“With health care and prescription costs on the rise, our free prescription drug program will reinforce our commitment to the total health and wellness of our customers and their families,” said Publix spokesman Dwaine Stevens.

Publix has stores in Florida, Georgia, South Carolina, Alabama and Tennessee.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.