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According to Adweek, Pandora is scoring big with the release of its iPhone App.
Pandora has streamed 3.3 million songs to iPhone users since the launch of its new mobile application, making it the third most popular such app for the red-hot device.
As of July 14, the company had registered 180,000 new users, and more than 200,000 new stations had been created on the iPhone. Pandora executives claim that the company has attracted a new iPhone listener every two seconds since the launch, with most users listening for close to an hour per day.
Pandora, which has been restrained in its approach to advertising to date, is promising to roll out a new mobile marketing platform later this year.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.