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According to Adweek, Pandora is scoring big with the release of its iPhone App.
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Pandora has streamed 3.3 million songs to iPhone users since the launch of its new mobile application, making it the third most popular such app for the red-hot device.
As of July 14, the company had registered 180,000 new users, and more than 200,000 new stations had been created on the iPhone. Pandora executives claim that the company has attracted a new iPhone listener every two seconds since the launch, with most users listening for close to an hour per day.
Pandora, which has been restrained in its approach to advertising to date, is promising to roll out a new mobile marketing platform later this year.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.