For any brand that builds community in real life, doing so online is a natural.
Starbucks wants to be your community gathering spot. In many cases, it is. But I feel Starbucks has a ways to go online.
Here’s what I can “discover” about my local Starbucks on the company’s site:
I’d like to discover more than that. I’d like to see a list of the people working there, with a little bio on each. They know my name. I want to know their names. And why not open that functionality up to the regulars, as well.
The web is social. Coffee is social. This is a solution waiting to happen.
