Free Idea # 1: Enough With the Drawn Butter

One of the world’s favorite crustaceans is in need of a new image. With a global recession on, people simply aren’t buying lobster like they once did, despite steep drops in retail pricing.
Lobster_wikipedia.jpg
According to the Canadian Broadcasting Company in January, processors had frozen lobster worth at least $30 million in their freezers, mostly in P.E.I.
West Nova MP Gregg Kerr points out lobster has recently been about the same price as bologna, although it has risen in the last couple of months.
“I think most would recognize that the food value in a live fish product is probably quite substantially more than a processed product such as bologna would be,” said the Nova Scotia MP.
Canada’s federal Department of Agriculture and provincial governments in the Maritimes are putting up $500,000 to develop a new marketing plan for the lobster.
That’s not a lot of money. Maybe Friends of AdPulp can help. If you have an idea that will motivate people to eat lobster, share it here or on our Facebook page. We will forward the recommendations on to the Canadian officials.
BONUS FACT: Lobster was once cheap and plentiful–a food for the lower classes. In fact, prior to the Revolutionary War, dock workers in Boston went on strike, protesting having to eat lobster more than three times a week.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Looks like pretty much all the money will go to trade shows: http://www.shelburnecountytoday.com/#lobster
    No exactly cutting edge marketing strategy. No wonder they can’t move their sea insects.