Free Burritos For Life

When customers enter a Moe’s, they are greeted by a chorus of, “Welcome to Moe’s!” by the friendly burrito-making staff.
Customer engagement is built in to this brand’s DNA. Therefore, it’s not surprising to see them ask for consumer generated videos.
There’s also a promotional aspect to this campaign. Winning video directors will be able to grind large meat-and-cheese filled concoctions for free whenever they choose, given they’re within range of an open Moe’s.
On a related note, Moe’s smartly showcases its brand advertising on its site.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.