Freakonomics For Supper

Steven Levitt, a University of Chicago professor and author of Freakonomics, will share his insights on how ad executives can tell if their ads are working at an invite-only workshop at the Hyatt Regency McCormick Place later today. The event is the first of three to be conducted by the Advertising Research Foundation.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.