Freakonomics For Supper

Steven Levitt, a University of Chicago professor and author of Freakonomics, will share his insights on how ad executives can tell if their ads are working at an invite-only workshop at the Hyatt Regency McCormick Place later today. The event is the first of three to be conducted by the Advertising Research Foundation.
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.