Frank, Frank, Get My Jean Bin

“When it’s on your mind, it’s on eBay.” That’s the new play from Venables Bell & Partners. It has the makings of a classic line, even though I can’t help but think that world peace, saving the whales and landing a new client are not, in fact, on eBay.

The San Francisco agency unleashed six 30-second spots for its new client tonight on Top Gear, SportsCenter, Tosh.0, The Daily Show with Jon Stewart, Top Chef and The Rachel Zoe Project. Here’s a look at three:

“When the company that revolutionized how people shop asks you to do something big and new, you get excited,” said Paul Venables, founder and executive creative director at Venables Bell & Partners. “For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer.”

By the way, mobile sales on eBay are expected to exceed $4 billion by the end of 2011, and eBay’s suite of mobile applications have been downloaded nearly 50 million times, with one purchase made every second through mobile. A pair of shoes is sold on eBay every nine seconds and 2,000 cars are sold every week on eBay’s core iPhone apps.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.