Founding Father’s 300th Birthday Presents PR Opportunity

My alma mater is running a full page ad in today’s New York Times to celebrate the 300th birthday of Ben Franklin.
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Dennis Trotter, F&M’s Vice President for Enrollment Management and Marketing, said, “This ad is just the beginning of an aggressive marketing campaign to make sure that people know about Franklin & Marshall College.”
Modernista! created the ad.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.