Fotolia Exercises The European Option

The Globe and Mail spoke to Patrick Lor, North American president of Fotolia.com about his company’s use of long copy ads to advertise the company’s visual products.

He was concerned that everyone in the microstock photo agency business had the same message of what they had to offer: great images, great search, great quality and millions of images at great prices. So, he zagged where others zig.

For more ads in this campaign, see McLaren’s McCann’s Flickr set.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.