Fotolia Exercises The European Option

The Globe and Mail spoke to Patrick Lor, North American president of Fotolia.com about his company’s use of long copy ads to advertise the company’s visual products.

He was concerned that everyone in the microstock photo agency business had the same message of what they had to offer: great images, great search, great quality and millions of images at great prices. So, he zagged where others zig.

For more ads in this campaign, see McLaren’s McCann’s Flickr set.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.