Fotolia Exercises The European Option

The Globe and Mail spoke to Patrick Lor, North American president of Fotolia.com about his company’s use of long copy ads to advertise the company’s visual products.

He was concerned that everyone in the microstock photo agency business had the same message of what they had to offer: great images, great search, great quality and millions of images at great prices. So, he zagged where others zig.

For more ads in this campaign, see McLaren’s McCann’s Flickr set.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.