Fotolia Exercises The European Option

The Globe and Mail spoke to Patrick Lor, North American president of Fotolia.com about his company’s use of long copy ads to advertise the company’s visual products.

He was concerned that everyone in the microstock photo agency business had the same message of what they had to offer: great images, great search, great quality and millions of images at great prices. So, he zagged where others zig.

For more ads in this campaign, see McLaren’s McCann’s Flickr set.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.