About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.adpulp.com Dan Goldgeier (Danny G.)

    I love this bit:

    “When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding,”

    Yes, Coke. Or more formally known as Coca-Cola. Either’s OK to order in a restaurant.