Forget Buy American, It’s Time To Buy Local

American Express is advocating for America’s mom and pop businesses. I’m glad someone is, although I question the “shop small” call to action. The line is a minimizer, when in fact choosing to shop local and support small businesses–not massive box stores–is a big deal.

The new spot from Crispin Porter + Bogusky was unveiled during the Academy Awards last night.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.