Forget Buy American, It’s Time To Buy Local

American Express is advocating for America’s mom and pop businesses. I’m glad someone is, although I question the “shop small” call to action. The line is a minimizer, when in fact choosing to shop local and support small businesses–not massive box stores–is a big deal.

The new spot from Crispin Porter + Bogusky was unveiled during the Academy Awards last night.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.