Forget Buy American, It’s Time To Buy Local

American Express is advocating for America’s mom and pop businesses. I’m glad someone is, although I question the “shop small” call to action. The line is a minimizer, when in fact choosing to shop local and support small businesses–not massive box stores–is a big deal.

The new spot from Crispin Porter + Bogusky was unveiled during the Academy Awards last night.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.