Forget Buy American, It’s Time To Buy Local

American Express is advocating for America’s mom and pop businesses. I’m glad someone is, although I question the “shop small” call to action. The line is a minimizer, when in fact choosing to shop local and support small businesses–not massive box stores–is a big deal.

The new spot from Crispin Porter + Bogusky was unveiled during the Academy Awards last night.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.