Forget “Be Like Mike”

At a time when athletes like Kobe and the mouth with a bat dominate the headlines, it’s good to know there is at least one real American sports hero for us to gain inspiration from.
The above image is available as a screen saver at, a Nike site.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Live strong…so you can cheat on your wife who nursed your through cancer with an untalented lounge singer

  2. People will see what they want to see in a person. I see a heroic bicycling champion who beat cancer and all comers on two wheels.