Foreign Vacations Are One Thing. Cultural Immersion Is Another.

AFAR is a new media company dedicated to “the experiential traveler.” I take note of it because experiential is a big deal in marketing services today, and it’s interesting to see how a media company runs with this particular ball.

AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local culture, connecting with people from other cultures in ways that enrich their lives and create lasting memories.
AFAR Magazine’s feature articles tell stories of culture, geopolitics, active and eco-travel, and personal transformation. The second issue hits newsstands this week.
That someone would be so bold to launch a magazine in the in the face of a print media meltdown, got Nat Ives attention. The Ad Age reporter notes that Greg Sullivan is a serial entrepreneur who is “plowing $10 million of his own money into project.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. After reading this blog, I became interesed in finding out more information about this new magazine. I was very impressed. If this man has made a fortune before with different mediums I believe he holds the passion and business logic to do it again. This travel magazine seems very intriguing because it captivates the truth that is going on in different countries. I feel as though this magazine can really connect the reader to the travel experience.
    I am impressed and supportive of this brand and media company that could capitalize on this growing trend of what is ‘really’ going on in other countries and opening our eyes to the world.

  2. Oh, this is fantastic! Exactly what my husband and I have been looking for. We enjoy getting off the beaten path when traveling in foreign countries – we rent a timeshare (we use use as a home base, and head out. A magazine like AFAR would help us be able to really immerse ourselves in the local culture. Bravo!