Ford’s Takes Credit For Helping To Create Black Middle Class

High Jive is exploring Black History Month ads, which he says are “a pain-in-the-ass to produce, given the politcally correct nature of it all.”
Here’s one sample from 2005.
fordbhm06.jpg
The ad reads, in part:

In 1913, One Ad Changed The Face Of America’s Middle Class.
Henry Ford recognized the value of a skilled workforce—regardless of race. And when Ford Motor Company became the first major corporation to pay African American workers equal pay for equal work, it helped give birth to the Black middle class.

According to Hugh Jive, the Black middle class eventually returned the favor by loyally purchasing competitors’ cars.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.jonathanhernandez.com Jonathan Hernandez

    Wow, that’s a bold move if I’ve ever seen one.

  • http://www.ford.com Lou

    Ford hired black workers in order to keep the factory running when he fired union organizers. If anyone should get the credit for creating the black and white middle class, it should be the unions.

  • http://txadv.blogspot.com David Wen

    That’s like the Chevron ads that claim that consumers need to be more energy efficient (www.willyoujoinus.com) while they’re raking in record profits on oil sales.