Ford Switches Its Position On Advertising In Gay-Targeted Publications

From Reuters:

Ford Motor Co. on Wednesday said it will run advertisements in gay publications, reversing a decision last week to pull all advertising of its Jaguar and Land Rover luxury brands from that sector.
In a letter to some gay, lesbian and human rights groups, Ford said it has decided to run corporate ads for all its eight brands, including its Jaguar and Land Rover luxury brands, in the targeted publications.

We certainly haven’t heard the last of this. Every marketer who advertises in Genre or Out might incur some wrath.
I do, however, like The Daily Show’s idea of a newly announced truck called the Ford Inseminator.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.